Sustainable Agency owner Megan Thomas was a featured writer in the October 2011 edition of Recycling Today magazine.  The article presents unique approaches to communications / outreach that will drive increases in participation in curbside recycling programs.  Download the PDF here: MThomas Recycling Today Article – Oct 11

Challenge: Get the word out to the community about when and how to properly use new carts for weekly curbside recycling.

The Program: The Sustainable Agency created an integrated communications program around the theme “Meet The Recyclers.” The program showcases real local families and how they prepare and adapt to the new all-in-one cart recycling program.  Elements of the program included: handouts, posters, web copy, Facebook program, Youtube videos, and public relations.

Results: This communications program helped to drive a 17% increase in recycling tonnage in the community.  Check out local media coverage:  http://berkley.patch.com/articles/recyling